Resources
Blogs and thought leadership
Local MarketingEmployee creators are the missing piece in your local marketing strategy
Employee advocacy and employee generated content have become two of the most talked about strategies in today’s social media landscape. And for good reason. Content created by employees performs better, builds more trust, and drives 8x more engagement than brand content alone, according to Social Media Today.
Regulated IndustriesWhy regulated brands shouldn’t ignore employee-generated content
Employee generated content is reshaping how brands show up on social. For regulated brands, there is a major opportunity to leverage employee voices and, luckily, now that doesn’t have to pose major risk.
BN's PerspectiveForget influencers. Your employees have more impact.
Discover why employee-generated content outperforms traditional influencer marketing in authenticity and engagement.
GuideUnleash the Power of Your People: A 101 Guide to Employee Advocacy for Your Business
A comprehensive guide to launching and scaling an employee advocacy program for your organization.
BN's PerspectiveThe Future of Authentic Consumer Connections
Exploring how brands are building genuine relationships with consumers through employee voices and authentic content.
BN's PerspectiveThe Rise of Authentic Influencing
How the shift toward authentic influencing is reshaping marketing strategies for enterprise brands.